Mark’s work has appeared in Bike, Classic Bike, Motorcyclist, Cycle World, and many more. He is a regular contributor to Common Tread and maintains a personal blog at Bikewriter.com. His books about motorcycles and motorcycle racing, include Riding Man, On Motorcycles, and the Bathroom Book of Motorcycle Trivia, an Amazon bestseller – now with an all-new Volume II.

Mark wrote Build a Brand Like Trader Joe’s. He has spoken about TJ’s ‘secret sauce’ – using exceptional customer experience to build brand equity – to groups from Brazil to Berlin. Revolutionary Old Idea inspires managers and helps them to hire, train, and motivate front-line retail staff.

The hit play Jesus on Toast is now a feature-length screenplay. Coming up in 2019: The 80th anniversary of The Trophy – the real-life Great Escape of the Royal Army motorcycle racing team from the Nazis.